Case Studies

ADM Plant-Based Proteins

The Plant-Based Proteins Play: ADM’s Strategy Unpacked

Discover how Archer Daniels Midland (ADM) is making bold moves into the plant-based protein market. Explore the company’s history, strategic investments, market challenges, and key takeaways that reveal how ADM is reshaping its future in sustainable nutrition.
Google Pay UPI Payment App

Inside Google Pay’s Fintech Strategy That Changed India

How did Google Pay go from a new app to dominating India’s UPI space? This deep dive uncovers its launch strategy, user experience edge, and the innovations that helped it outpace Paytm and PhonePe in one of the world’s most competitive fintech markets.

Blogs